Automated Appointment Follow-Ups and Feedback Requests:  

After a client completes an appointment, an automated email can be sent via Mailchimp to thank them for their visit and request feedback. This automation helps in collecting valuable client feedback, which can be used to improve services. It also reinforces client engagement by showing that you value their opinion.

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Targeted Marketing Campaigns Based on Client Segmentation:  

Use Zenoti to segment clients based on their service history, preferences, or frequency of visits. Integrate this data with Mailchimp to send personalized marketing emails. This targeted approach increases the relevance of your marketing campaigns, potentially leading to higher open rates and conversion rates. For instance, clients who frequently book massages could receive promotions on related services or products.

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Re-engagement Campaigns for Inactive Clients:  

Identify clients who haven't booked an appointment in a specified timeframe using Zenoti. This allows the creation of targeted re-engagement campaigns in Mailchimp, encouraging these clients to return with special offers or updates on new services. This strategy helps revive client interest and can boost appointment bookings by reaching out to previously inactive clients.